FAQs

(IN CASE YOU’RE WONDERING)



What if I want just a logo?

We understand the inclination to forgo the strategy portion of the process as well as the seemingly unnecessary "extras" offered in our design packages – a smaller price tag, right? The issue here is that without the in-depth research and supporting brand elements, the results may be lacklustre and your lone logo can become an empty facade failing to encompass your business' unique story. Our most successful clients have been those who have chosen to build their brand from the ground up, through a full-brand identity. This is why we strongly suggest our Start-up Design Package as the bare minimum.


How long does branding take?

Our Signature Design Package typically takes six weeks from brief to completion, while the Start-up Package will take four. The timeline will vary accordingly, if additional services or collateral are added to our scope.


What is collateral?

Collateral can include stationery, design templates, social media imagery, signage, hang tags / packaging labels, pricing guides or menus, forms, flyers, t-shirts, additional graphics such as custom icons, and other physical or digital assets that will support your brand. Our Signature Package includes a business card, social media assets, plus 1 further piece of collateral of your choice. If you are unsure which piece will benefit your brand, we can offer guidance with this decision. Additional collateral can of course be added to any package. It’s a tailored fit!


Does Tuque design websites?

For our existing brand clients, yes. Our design packages act as the gateway to our other services which include website design, smaller "a la carte" projects and other ongoing brand support.


What if I have an existing brand and am only in need of one or two supporting pieces?

We can put together a custom quote for you! Let us know the specifics of your project and we will organise an estimate based on the hours of work involved.