Nicole Pas

Branding, custom logo, submark, business card, website visuals

Nicole Pas is a brand photographer and coach. She helps women build soul led, purpose driven businesses through masterful branding, allowing them to serve with light and meaning.

The objective was to create a fresh, overarching visual identity for Nicole, tying in her new podcast and keeping a cohesive look across the board. The new identity remains simple and clean, achieving an elevated feel, and some of Nicole’s original brand colours remain – so not to stray far from what her current client base is familiar with. We designed a submark which includes a tag underneath, “The Brand Collective Podcast”, and can be used to highlight any communication relating to her podcast. We wanted this space to feel personal so we’ve chosen a script font which gives a sense of ‘home’.